Saturday, June 13, 2015

<Your Name>_2.0

Here’s a "QWERTY quirk" that I recently came across: Now, the earliest typewriters were mechanical gadgets where, characters were mounted on metal arms or typebars, which would clash and jam if neighboring arms were pressed at the same time or in rapid succession.  Jams were especially serious, because the typist could only discover the mishap by raising the carriage to inspect what had been typed. The solution was to place commonly used letter-pairs far apart so that their typebars were not neighboring, avoiding jams. Thus (and here’s the slightly controversial part) the QWERTY keyboard was designed to slow down speed.

Knock knock.. we do not live in mechanical world anymore. And apparently, better keyboard layouts did come along, but QWERTY had that undeniable advantage of coming out first and becoming the norm. There might be disagreements on this one, but the idea should be clear: often enough, we get into a situation where sub-optimal choices are made and tend to persist.

So, pause, think, ask yourself: Are you trapped in inferior, inefficient solutions and too lazy to move away from the comfort of familiarity? Is that inertia keeping you from doing your risk/reward analysis and taking that leap of faith? Are you, dear reader, too scared to start everything from scratch even if that’s the only way to push the envelope?

This is where, an economist Joseph Schumpeter advised: we need something he called --“Creative destruction”. Voila! Do you think you can come up with two better words to describe AB?

Reinvent, AB de Villiers' style...

Honestly, Nicole Kidman couldn't have been worse in this ad. But the lyrics is just bang on!
 "Occasionally, people come along who are not content with simply moving things along. They want to take things further -- tear up the plans and start again, then take another brave step. They will see the future and knock down the walls to reach it, insist the dream is possible; overcome all indecision and take a running jump into the uncharted.  Bored by the reinvention of the superficial kind, they want more. Because their goal isn’t to improve what’s been done before; but totally reimagine it."

No comments:

Post a Comment